The unprecedented challenges imposed by the COVID-19 global pandemic, have affected all levels of Public Affairs. The Auxiliary follows the Coast Guards policy on COVID-19. The ALCOAST Commanders Message is explicit- “Wearing a mask is necessary and expected of everyone”.
This paradox has not changed the Public Affairs mission, but communicating of our message will be different. The understanding and responsibility of the Public Affairs team in preserving all members’ health and well being continue to be at the for-front as the PA program is vital for the Auxiliary and the Coast Guard. The Public Affair’s primary focus is to use the external media (words, pictures, and video) and the internal Auxiliary publications along with our marketing relationships to convey our message.
The United States Coast Guard Auxiliary District 7 goals remain the core for our support.
District 7 Mission Statement:
We utilize best practices to deploy the right tool, at the right level, for the right audience. Develop your own SWOT (strengths, weakness, opportunity, threats) analysis to best deliver our message. In that regard, we can help:
Hopefully, as the pandemic wanes, we can get back to doing our jobs in a more normal fashion, but until that time follow all CDC guidelines. Stay in communication with all your down-line reports. Let us know what it is you need to do you job.
The Public Affairs Specialist Program is a great way for skills development by blending formal and on-the-job training. From AUXPA3 (entry level), AUXPA2 (intermediate level) and AUXPA1 (senior level), encouraging training is a way to improve your skills and help other PA Officers. As a Team, we all win.
We work closely with the District Publications Team (PB). The District 7 Newsletter, BREEZE, is a national award winning Auxiliary publication. This is a great way to get all members involved. Members can be encouraged to write and summit articles and photographs, at the Flotilla level, the Division level and the National level. “Recruiting is STILL everyone’s responsibility”
The District 7 Public Affairs Department has seven highly qualified Assistant District Staff Officers (ADSO-PAs) who are listed below with their Areas of Responsibility (AOR).
The ADSOs and I are available to assist you in your endeavor to “Tell the story”. All of these members are USCG Auxiliary Public Affairs qualified and can give you the direction and expertise to follow the USCG public affairs guidelines.
All Auxiliarist are expected to view the CDC’s COVID-19 Frequently Asked Questions (FAQ) page at https://www.cdc.gov/coronavirus/2019-ncov/faq.html for further information.
For more information regarding District 7 Public Affairs contact:
Hank Cushard District Staff Officer- Public Affairs (DSO-PA) Public Affairs Specialist AUXPA1